Thank you for your support with the launch of the Healthy Parks Healthy People 5 Ways to Wellbeing in Nature campaign late last year, and/or your interest in this work.
As you will recall, the aim of the campaign was to provide all South Australians with simple tools and opportunities to maintain good mental health and wellbeing, and to promote nature as an ideal setting for achieving these.
This campaign raised high awareness with 9,296 visits to the SA Health website and the videos were displayed in Facebook newsfeeds 1,593,914 times. The Facebook videos were also shared a total of 881 times and all received at least 75% positive sentiment.
Due to the success of the campaign, a second burst of activity is running throughout June 2018, to promote the 5 Ways to WINTER Wellbeing in Nature.
During winter months, people often stay indoors more and this can impact on their mental health and wellbeing. This burst of activity will promote winter themed nature based activities. In South Australia there are many parks and nature events that are best experienced in winter. The messaging will also remind people that winter is a time of the year when it is particularly important to think about ways to protect mental health and wellbeing as colder weather and less daylight hours can have a negative impact on mood for many people.
We need your help to spread these messages far and wide. If your organisation is keen to post some materials you can still access them online here.
We have also attached a newsletter article about the campaign that could be adapted for your stakeholders and audiences. The Good Living Blog will publish a new article to promote the campaign as well. Please like and share and keep your eye out for our SA Health posts throughout winter and if you would like to know more specific details about the posts, we can share the schedule with you.
Please don’t hesitate to get in touch with us if you have any further questions about how you could use these materials.
The Healthy Parks Healthy People Project Team